eCommerce Measurement Plan Course | GA4, GTM & WooCommerce Training
🧠 About This Course eCommerce Measurement Plan Course
Learn how to build and implement a complete eCommerce measurement plan using GA4, Google Tag Manager, and WooCommerce.
This hands-on course blends strategic thinking with technical setup — ideal for data analysts, marketers, and freelancers who want to confidently track and report on what really matters in eCommerce.
You’ll walk away with:
-
A working GA4 + GTM setup on a real WooCommerce store
-
A documented measurement plan aligned with business goals
-
The skills to design, implement, and communicate your tracking plan
🎓 Why This eCommerce Measurement Plan Course Works
This course bridges the gap between business strategy and technical execution. We’ll teach you how to connect eCommerce goals to actionable KPIs and tracking events, all implemented hands-on using the latest tools.
🚀 What You’ll Learn
-
How to create a data-driven eCommerce measurement strategy
-
Google Analytics 4 setup and enhanced eCommerce tracking
-
Tag Manager configuration and custom JavaScript tracking
-
Building a structured measurement plan document
-
Creating dashboards in Looker Studio
-
Funnel analysis, attribution modeling, and reporting
🎯 Who This Course Is For
-
Junior to Mid-Level Data Analysts looking to lead tracking projects
-
Marketers and Digital Strategists who want to speak “tracking” with devs
-
Freelancers and Consultants building clean setups for clients
-
Anyone using GA4 and GTM who wants to track eCommerce performance with clarity
✅ By the End, You’ll Have:
-
A complete eCommerce measurement plan
-
A live GA4 & GTM tracking setup on WordPress/WooCommerce
-
Clear understanding of tracking strategy, dataLayer, and reporting tools
-
Confidence to own analytics in any eCommerce role or team
- Hands-on GA4 & GTM implementation using WooCommerce
- Real-world measurement plan development
- Full eCommerce tracking setup (product views, carts, purchases)
- Custom event tracking with JavaScript and GTM dataLayer
- Template-based measurement plan included
- Technical + business-focused learning path
- Funnel and attribution reporting in GA4
- Junior–mid level data analysts wanting to become more technical
- Marketing professionals interested in understanding tracking structure
- Freelancers or consultants working with eCommerce clients
- A basic understanding of Google Analytics (Universal or GA4)
- Familiarity with eCommerce platforms (WordPress/WooCommerce preferred)
- Comfortable navigating tools like Google Tag Manager
- Some exposure to HTML or JavaScript is helpful (not required but beneficial)
- Access to a WordPress site with WooCommerce (can be local or staging)
- A Google account to set up GA4 and GTM
- Chrome browser (for GTM preview/debug mode)
- 6 Sections
- 31 Lessons
- Lifetime
- Measurement Planning FoundationsLay the strategic groundwork for your tracking setup by learning how to define business goals, KPIs, and user journeys — all with eCommerce in mind.11
- 1.1What Is a Measurement Plan?
- 1.2Measurement Plan Foundations Quiz5 Questions
- 1.3Business Goals vs. Metrics vs. KPIs
- 1.4Defining KPIs and Metrics1 Hour5 Questions
- 1.5The Customer Journey in eCommerce20 Minutes
- 1.6The Customer Journey in eCommerc5 Questions
- 1.7The WooCommerce Demo Store Overview
- 1.8Planning Data Collection (Who, What, Where)15 Minutes
- 1.9Planning Data Collection Quiz5 Questions
- 1.10Building Your First Simple Measurement Plan
- 1.11test exam1 Question
- Business Goals vs. Metrics vs. KPIsGet hands-on with Google Analytics 4 by setting it up, configuring eCommerce tracking, and building custom reports to understand user behavior and performance.5
- The Customer Journey in eCommerce5
- JavaScript & Custom Event Tracking5
- Building the Measurement Plan5
- Reporting, Attribution & OptimizationTurn tracking into action with reports, funnel analysis, and optimization workflows — and learn how to communicate insights clearly with stakeholders.5
