eCommerce Measurement Plan Mastery: GA4, GTM & WooCommerce
Description
About this course
Learn how to design and implement a complete eCommerce measurement plan using GA4, GTM, and WooCommerce. This hands-on course blends strategy with technical execution — perfect for data analysts, marketers, and freelancers who want to become experts in tracking what really matters.
This course is your complete guide to building a powerful, structured eCommerce measurement plan using Google Analytics 4, Google Tag Manager, JavaScript, and a real WooCommerce store.
Designed to bridge the gap between business strategy and technical implementation, you’ll learn how to connect real eCommerce goals to actionable KPIs and events — and implement everything hands-on.
🚀 What You’ll Learn:
- How to create a data-driven measurement strategy from scratch
- GA4 setup, enhanced eCommerce, and event-based tracking
- Tag Manager configuration and JavaScript tracking on WordPress
- Building and using a measurement plan document
- Reporting with GA4 & Looker Studio
- Funnel analysis, attribution, and communicating insights with teams
🎯 Who This Course Is For:
- Junior to Mid-Level Data Analysts who want to become more technical and lead measurement planning
- Marketers and Digital Strategists who want to understand what should be tracked (and how to talk to devs about it)
- Freelancers and Consultants who need to create clean, client-ready tracking setups
- Anyone who uses GA4 or GTM and wants to track eCommerce performance with clarity and confidence
By the end, you’ll walk away with a live tracking setup, a professional-grade measurement plan, and the skills to lead performance analytics in any eCommerce team.
Features
- Hands-on GA4 & GTM implementation using WooCommerce
- Real-world measurement plan development
- Full eCommerce tracking setup (product views, carts, purchases)
- Custom event tracking with JavaScript and GTM dataLayer
- Template-based measurement plan included
- Technical + business-focused learning path
- Funnel and attribution reporting in GA4
Target Audiences
- Junior–mid level data analysts wanting to become more technical
- Marketing professionals interested in understanding tracking structure
- Freelancers or consultants working with eCommerce clients
Requirements
- A basic understanding of Google Analytics (Universal or GA4)
- Familiarity with eCommerce platforms (WordPress/WooCommerce preferred)
- Comfortable navigating tools like Google Tag Manager
- Some exposure to HTML or JavaScript is helpful (not required but beneficial)
- Access to a WordPress site with WooCommerce (can be local or staging)
- A Google account to set up GA4 and GTM
- Chrome browser (for GTM preview/debug mode)
Curriculum
- 6 Sections
- 31 Lessons
- Lifetime
Expand all sectionsCollapse all sections
- Measurement Planning FoundationsLay the strategic groundwork for your tracking setup by learning how to define business goals, KPIs, and user journeys — all with eCommerce in mind.7
- Business Goals vs. Metrics vs. KPIsGet hands-on with Google Analytics 4 by setting it up, configuring eCommerce tracking, and building custom reports to understand user behavior and performance.5
- The Customer Journey in eCommerce5
- JavaScript & Custom Event Tracking5
- Building the Measurement Plan5
- Reporting, Attribution & OptimizationTurn tracking into action with reports, funnel analysis, and optimization workflows — and learn how to communicate insights clearly with stakeholders.5
FAQs
This course is designed for data analysts, marketers, and freelancers who want to build complete eCommerce tracking systems using GA4, GTM, and WooCommerce. It's ideal for those with basic experience looking to go deeper into strategy and technical implementation.
No — you can follow along using a local or staging WordPress + WooCommerce setup. We’ll guide you through setting it up so you can learn safely.
Yes. You’ll go step-by-step through setting up GA4 properties, configuring events, using GTM, and testing your implementation — all in a real eCommerce context.
Yes — upon completing the course and final quiz, you’ll receive a certificate of completion to showcase your skills.
You’ll have access to a discussion area (or Slack/Discord if added) where you can ask questions and get feedback. You’re not alone!
Instructor
1 Student2 Courses
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