6 Sections
31 Lessons
Lifetime
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Measurement Planning Foundations
Lay the strategic groundwork for your tracking setup by learning how to define business goals, KPIs, and user journeys — all with eCommerce in mind.
7
1.1
What Is a Measurement Plan?
1.2
Measurement Plan Foundations Quiz
10 Minutes
5 Questions
1.3
Business Goals vs. Metrics vs. KPIs
1.4
The Customer Journey in eCommerce
1.5
The WooCommerce Demo Store Overview
1.6
Planning Data Collection (Who, What, Where)
1.7
Building Your First Simple Measurement Plan
Business Goals vs. Metrics vs. KPIs
Get hands-on with Google Analytics 4 by setting it up, configuring eCommerce tracking, and building custom reports to understand user behavior and performance.
5
2.1
Setting Up GA4 for a WooCommerce Store
2.2
Exploring Enhanced Measurement Features
2.3
Understanding and Tracking eCommerce Events
2.4
Using Explorations and Reports in GA4
2.5
Configuring Conversions and Custom Dimensions
The Customer Journey in eCommerce
5
3.1
Installing Google Tag Manager on WooCommerce
3.2
GTM Fundamentals: Tags, Triggers, Variables
3.3
Creating GA4 Event Tags via GTM
3.4
Debugging with GTM Preview & GA4 DebugView
3.5
Setting Up Pageview and Click Tracking
JavaScript & Custom Event Tracking
5
4.1
When to Use Custom Events
4.2
Writing Simple JavaScript for Event Tracking
4.3
Using the GTM dataLayer
4.4
Tracking Form Submissions, Scrolls, and Clicks
4.5
Handling Non-Standard WooCommerce Elements
Building the Measurement Plan
5
5.1
Structuring a Professional Measurement Plan Document
5.2
Mapping Goals to KPIs, Events, and Reports
5.3
Creating Your Plan Using the Provided Template
5.4
Reviewing Example Plans (Real Use Cases)
5.5
Preparing the Plan for Developer Handoff or Clients
Reporting, Attribution & Optimization
Turn tracking into action with reports, funnel analysis, and optimization workflows — and learn how to communicate insights clearly with stakeholders.
5
6.1
Understanding Attribution Models in GA4
6.2
Reporting Tools Overview (GA4 + Looker Studio)
6.3
Funnel Analysis and Drop-Off Detection
6.4
Presenting Data to Stakeholders
6.5
Creating a Data-Driven Optimization Workflow
eCommerce Measurement Plan Mastery: GA4, GTM & WooCommerce
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