In this course you will learn how to build your First Simple Measurement Plan
| Goal Type | Description |
|---|---|
| Conversion | Increase product sales |
| Retention | Bring users back to re-engage or repurchase |
| Advocacy | Encourage reviews, shares, referrals |
| Stage | User Action | Event to Track | KPI | Notes |
|---|---|---|---|---|
| Discovery | Landing on homepage / category | page_view |
Sessions, bounce rate | GA4 automatic |
| Product Engagement | View product | view_item |
Product views | Pass product name, category |
| Click add to cart | add_to_cart |
Add-to-cart rate | Use GTM with WooCommerce dataLayer | |
| Checkout | Start checkout | begin_checkout |
Checkout initiation rate | GA4 Enhanced eCommerce |
| Purchase | purchase |
Conversion rate, revenue | Needs full purchase data: product, value | |
| Post-Purchase | Email open / click | email_open, email_click (if available) |
Email engagement | Use email platform or CRM |
| Repeat Visit | Returning to site | GA4 audience: returning_users | Retention rate | GA4 report |
| Review / UGC | Submit review | submit_review (custom) |
Review rate | GTM trigger on form submission |
| Social Share | Click share buttons | social_share (custom) |
Shares per purchase | GTM click trigger |
Product views → Add to cart → Checkout → Purchase
Funnel drop-off rate
Avg order value (AOV)
Revenue per user
Returning customer % (GA4 user ID or by email)
Repeat purchase rate
Time between sessions / purchases
of product reviews
Share button clicks
Referral codes used (if implemented)
| Tool | Usage |
|---|---|
| GA4 Enhanced eCommerce | Auto-track purchase funnel |
| GTM | Custom events: review submission, social share |
| WooCommerce Plugin | Ensure proper GA4 & GTM integration |
| Looker Studio | Visual dashboards for funnel, customer journey |
Make sure the following are present and usable via GTM:
ecommerce.items[].item_name
ecommerce.transaction_id
ecommerce.value
user_engagement (for time on page or scroll tracking)
Custom event: submit_review, social_share
Building your First Simple Measurement Plan is an essential step for clear and straight forward data maturity for your company or your own business