In this hands-on lesson, you’ll take a guided walkthrough of a real WooCommerce store to learn where key customer actions occur. This walkthrough prepares you to set up a strategic measurement plan using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Track banner clicks, navigation usage, and homepage engagement using page_view and click events. These interactions indicate initial interest and traffic quality.
This is where users browse product listings. Use the view_item_list event to track impressions of products within a category or filter.
Track engagement with product details and the “Add to Cart” button using view_item and add_to_cart events. These show product-level interest.
Monitor cart activity and abandonment rates. Use the view_cart event to see which users review their cart but don’t proceed to checkout.
Track the begin_checkout event when a user starts the checkout process. This is a critical conversion touchpoint.
Confirm purchases using the purchase event. Ensure you’re capturing product names, transaction ID, and total value.
This is a key area for retention. Track logins and downloads with custom events like login or download_material.
Capture user search terms and filter selections with custom events like search or filter_apply. These reflect product discovery behaviors.
Download the tracking hotspots PDF below or continue to the next lesson to learn how to set up GA4 and GTM events based on this walkthrough.