Before jumping into implementation with GA4 or GTM, it’s crucial to define what data matters, who you’re tracking, and where in the user journey that data should be collected. This quiz will test your ability to connect real business goals to specific tracking actions.

Expect a mix of multiple choice and true/false questions that assess:

• How well you understand user segmentation

• Event and parameter logic in GA4

• Collaboration roles between analysts, developers, and business teams

You’ll also review how user stories become actionable data strategies.